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Are you a digital marketing specialist and feel like it’s time for a change in your life? Here’s an opportunity!
SKONTO MEDIJU GRUPA is one of the largest radio groups in Latvia, managing 5 radio stations and digital media platforms. We are looking for a creative and analytical Digital Marketing Specialist who will help grow the audience of our radio stations and strengthen brand presence in the digital environment.
RADIO ADVERTISING — the advertising you can hear!
REKLĀMAS IESPĒJAS
Tell your story on the radio and reach over a million* listeners!
*At least once a week, 1,215,000 people, or 80% of Latvia’s population aged 16–74, listen to the radio. Data source: KANTAR Latvia, Radio Audience Research, Spring – Summer 2025.
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RADIO SKONTO begins digital transformation
RADIO SKONTO is starting its digital transformation with the development of a new online radio store and the upgrade of the RADIO SKONTO broadcast management system.
To support RADIO SKONTO’s digital transformation and ensure its sustainable development, RADIO SKONTO LV Ltd., with funding from the European Union’s Recovery and Resilience Plan under Reform and Investment Direction 2.2 “Digital Transformation and Innovation of Enterprises,” Investment 2.2.1.5.i “Facilitating Digital Transformation of Media Industry Enterprises,” and the activity “Modernization of Media Industry Enterprise Processes,” has begun implementing the project “Creation of an Online Radio Store and Upgrade of the RADIO SKONTO Broadcast Management System with Adaptation to Digital Transformation and Ensuring the Station’s Sustainability.”
Project goal:
To develop, test, implement, and launch an online radio store (digital platform) that will serve as a catalyst for digital transformation and sustainable development of the radio station by increasing the reach of its advertising services, generating e-commerce revenue, and reducing the environmental impact and resource consumption of commercial activities;
To acquire and adapt updates to the RADIO SKONTO broadcast management system to meet modern digital requirements and needs.
The project is being implemented by RADIO SKONTO LV Ltd. together with partners. Project number: 2.2.1.5.i.0/1/24/A/CFLA/022. Project budget: €393,287.11. Implementation period: December 9, 2024 – June 30, 2026. Expected outcomes: an upgraded RADIO SKONTO broadcast management system and a developed digital platform for the online radio store. Achieving these goals will help the radio station adapt to current media consumption trends and promote sustainable development and enhanced competitiveness in the digital age.
The project is funded by the European Union — NextGenerationEU. However, the expressed opinions and views are solely those of the authors and do not necessarily reflect the views or positions of the European Union or the European Commission. Neither the European Union nor the European Commission bear responsibility for them.
The legendary
RADIO SKONTO game "NEPŪT PĪLĪTES"
BECOME A RADIO SKONTO PARTNERSHIP PARTNER
and join the warm and humorous morning game with Rita and Valdis, where listeners are invited to call the RADIO SKONTO studio and guess which of the statements read by Rita and Valdis are true and which are not, then quickly respond to the hosts’ statements by saying “That’s true!” or “Nepūt pīlītes!”.
"Development of a unified Latvian radio station platform"
On December 6, 2024, SIA "Radio Skonto LV" and SIA "All Media Latvia", together with the leading partner AS "Radio SWH", launched the project “Promoting the Digital Transformation of AS ‘Radio SWH’ by Developing a Unified Radio Platform and Implementing a Digitized Solution for the Operation of FM Transmitters” (No. 2.2.1.5.i.0/1/24/A/CFLA/026).
Through this partnership, the project activity “Development of a Unified Latvian Radio Station Platform” is being implemented. The goal of this activity is to develop a unified Latvian radio station platform together with cooperation partners. The platform will enable the publication of all or most Latvian radio content within an application, real-time user data collection, and automated advertising service sales.
The project is implemented under the European Union's Recovery and Resilience Facility Plan, reform and investment direction 2.2. "Digital Transformation and Innovation of Enterprises", investment 2.2.1.5.i. "Promotion of Digital Transformation of Media Sector Enterprises", activity "Modernization of Media Sector Enterprise Processes".
Total eligible project costs: EUR 399,380
Planned EU co-financing: EUR 399,380
Project implementation period: from December 6, 2024, to June 30, 2026.
This year’s “MY FAVORITE RADIO IS RADIO SKONTO 2025” final turned out to be especially heartfelt!
Thank you to all participants, listeners, and friends!
See you next year — with even more smiles, surprises, and beautiful moments together with RADIO SKONTO!
For digital projects on a light background
RADIO SKONTO logo
Use the original RADIO SKONTO logo in digital materials on a light background that does not contrast with purple or black. If the background of the digital project is black or particularly bright, use the white version of the logo.
The RADIO SKONTO name must always be written in capital letters in all materials and always as a single unit — RADIO SKONTO.
For digital projects on a dark or bright background
RADIO SKONTO logo
Use the white RADIO SKONTO logo version in digital materials on a dark or bright background. If the background of the digital project is white, use the original version of the logo.
The RADIO SKONTO name must always be written in capital letters in all materials and always as a single unit — RADIO SKONTO.
