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RADIO ADVERTISING — the advertising you can hear!
REKLĀMAS IESPĒJAS
Tell your story on the radio and reach over a million* listeners!
*At least once a week, 1,215,000 people, or 80% of Latvia’s population aged 16–74, listen to the radio. Data source: KANTAR Latvia, Radio Audience Research, Spring – Summer 2025.
The legendary
RADIO SKONTO game "NEPŪT PĪLĪTES"
BECOME A RADIO SKONTO PARTNERSHIP PARTNER
and join the warm and humorous morning game with Rita and Valdis, where listeners are invited to call the RADIO SKONTO studio and guess which of the statements read by Rita and Valdis are true and which are not, then quickly respond to the hosts’ statements by saying “That’s true!” or “Nepūt pīlītes!”.
This year’s “MY FAVORITE RADIO IS RADIO SKONTO 2025” final turned out to be especially heartfelt!
Thank you to all participants, listeners, and friends!
See you next year — with even more smiles, surprises, and beautiful moments together with RADIO SKONTO!
RADIO SKONTO continues its digital transformation
With the aim of promoting RADIO SKONTO’s digital transformation and ensuring its sustainability, SIA “RADIO SKONTO LV”, with support funding from the European Union Recovery and Resilience Facility Plan reform and investment direction 2.2 “Digital Transformation and Innovation of Enterprises”, investment 2.2.1.5.i “Promotion of Digital Transformation in Media Sector Companies”, within the activity “Modernisation of Media Sector Company Processes”, continues the implementation of the project “Creation of a Radio E-store and Updating and Adapting the RADIO SKONTO Broadcast Management System to Promote the Radio Station’s Digital Transformation and Sustainability.”
During the implementation of the project:
• the RADIO SKONTO broadcast management system has been updated and adapted, the list of technical resources and tools (computers, servers, etc.) has been updated, and the necessary equipment has been purchased;
• on 15 September 2025, an agreement was signed with SIA “Datateks” for the creation of the Radio e-store. Within the project, by May 2026, the digital platform design, user journey, and test version have been developed. The development of e-store content has begun, as well as the integration of the platform with the required services and company systems.
The project is implemented by SIA “RADIO SKONTO LV” together with cooperation partners. Project No. 2.2.1.5.i.0/1/24/A/CFLA/022. Project budget: EUR 393,287.11. Project implementation period: 9 December 2024 – 30 June 2026. Project results to be achieved: an updated RADIO SKONTO broadcast management system and a developed Radio e-store digital platform. The implementation of the project goal will help the radio station not only adapt to modern media consumption trends but also promote sustainable development and increase competitiveness in the digital age.
The project is funded by the European Union – NextGenerationEU. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect the views and opinions of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.
RADIO SKONTO begins digital transformation
RADIO SKONTO is starting its digital transformation with the development of a new online radio store and the upgrade of the RADIO SKONTO broadcast management system.
To support RADIO SKONTO’s digital transformation and ensure its sustainable development, RADIO SKONTO LV Ltd., with funding from the European Union’s Recovery and Resilience Plan under Reform and Investment Direction 2.2 “Digital Transformation and Innovation of Enterprises,” Investment 2.2.1.5.i “Facilitating Digital Transformation of Media Industry Enterprises,” and the activity “Modernization of Media Industry Enterprise Processes,” has begun implementing the project “Creation of an Online Radio Store and Upgrade of the RADIO SKONTO Broadcast Management System with Adaptation to Digital Transformation and Ensuring the Station’s Sustainability.”
Project goal:
To develop, test, implement, and launch an online radio store (digital platform) that will serve as a catalyst for digital transformation and sustainable development of the radio station by increasing the reach of its advertising services, generating e-commerce revenue, and reducing the environmental impact and resource consumption of commercial activities;
To acquire and adapt updates to the RADIO SKONTO broadcast management system to meet modern digital requirements and needs.
The project is being implemented by RADIO SKONTO LV Ltd. together with partners. Project number: 2.2.1.5.i.0/1/24/A/CFLA/022. Project budget: €393,287.11. Implementation period: December 9, 2024 – June 30, 2026. Expected outcomes: an upgraded RADIO SKONTO broadcast management system and a developed digital platform for the online radio store. Achieving these goals will help the radio station adapt to current media consumption trends and promote sustainable development and enhanced competitiveness in the digital age.
The project is funded by the European Union — NextGenerationEU. However, the expressed opinions and views are solely those of the authors and do not necessarily reflect the views or positions of the European Union or the European Commission. Neither the European Union nor the European Commission bear responsibility for them.
SIA "Radio Skonto LV” un SIA “All Media Latvia” kopā ar vadošo partneri AS “Radio SWH” 2024.gada 6.decembrī uzsāka projekta “AS “Radio SWH” digitālās transformācijas veicināšana, izstrādājot vienotu radio platformu un ieviešot digitalizētu risinājumu FM raidītāju darbības nodrošināšanai”
Projekts
SIA "Radio Skonto LV” un SIA “All Media Latvia” kopā ar vadošo partneri AS “Radio SWH” 2024.gada 6.decembrī uzsāka projekta “AS “Radio SWH” digitālās transformācijas veicināšana, izstrādājot vienotu radio platformu un ieviešot digitalizētu risinājumu FM raidītāju darbības nodrošināšanai” (nr. 2.2.1.5.i.0/1/24/A/CFLA/026) īstenošanu.
Partnerībā tiek nodrošināta projekta darbības “Vienotas Latvijas radio staciju platformas izstrāde” realizācija.
20.10.2025. noslēgts līgums par vienotas Latvijas radio staciju platformas izstrādes pakalpojumu ar SIA “iConcept” – izpildes termiņš 2026.gada 31.maijs.
Laika periodā no 2025.gada oktobra līdz 2026.gada aprīlim ir veikta platformas datu modeļu un lietotāju pārvaldības moduļa izveide, radio straumju integrācija tīmekļa vietnē un pamata atskaņotāja izstrāde, mobilās lietotnes dizaina un lietotāja ceļa izstrāde un pirmās testa versija iOS un Android vidē nodrošināšana, web portāla un auditorijas rīka pamata versijas izstrāde.
Projekts tiek īstenots Eiropas Savienības Atveseļošanas un noturības mehānisma plāna 2.2. reformu un investīciju virziena "Uzņēmumu digitālā transformācija un inovācijas" 2.2.1.5.i. investīcijas "Mediju nozares uzņēmumu digitālās transformācijas veicināšana" pasākuma "Mediju nozares uzņēmumu procesu modernizēšana" ietvaros.
Projekta kopējās attiecināmās izmaksas: 399 380 EUR, plānotais AF atbalsts 399 380 EUR.
Projekta īstenošanas termiņš – no 2024.gada 6.decembra līdz 2026.gada 30.jūnijam.
For digital projects on a dark or bright background
RADIO SKONTO logo
Use the white RADIO SKONTO logo version in digital materials on a dark or bright background. If the background of the digital project is white, use the original version of the logo.
The RADIO SKONTO name must always be written in capital letters in all materials and always as a single unit — RADIO SKONTO.
For digital projects on a light background
RADIO SKONTO logo
Use the original RADIO SKONTO logo in digital materials on a light background that does not contrast with purple or black. If the background of the digital project is black or particularly bright, use the white version of the logo.
The RADIO SKONTO name must always be written in capital letters in all materials and always as a single unit — RADIO SKONTO.
"Development of a unified Latvian radio station platform"
On December 6, 2024, SIA "Radio Skonto LV" and SIA "All Media Latvia", together with the leading partner AS "Radio SWH", launched the project “Promoting the Digital Transformation of AS ‘Radio SWH’ by Developing a Unified Radio Platform and Implementing a Digitized Solution for the Operation of FM Transmitters” (No. 2.2.1.5.i.0/1/24/A/CFLA/026).
Through this partnership, the project activity “Development of a Unified Latvian Radio Station Platform” is being implemented. The goal of this activity is to develop a unified Latvian radio station platform together with cooperation partners. The platform will enable the publication of all or most Latvian radio content within an application, real-time user data collection, and automated advertising service sales.
The project is implemented under the European Union's Recovery and Resilience Facility Plan, reform and investment direction 2.2. "Digital Transformation and Innovation of Enterprises", investment 2.2.1.5.i. "Promotion of Digital Transformation of Media Sector Enterprises", activity "Modernization of Media Sector Enterprise Processes".
Total eligible project costs: EUR 399,380
Planned EU co-financing: EUR 399,380
Project implementation period: from December 6, 2024, to June 30, 2026.
